RED ROOSTER
(THE BRIEF) Get young people buying Red Rooster.
To appeal to GenZ, the stills for the campaign were shot on film with a lo-fi approach. My role as the photographer was to capture the feeling of a P plater’s first solo drive-through. I was also involved in directing the talent to ensure the content felt authentic.
(AGENCY) whiteGREY
(ROLE) Content creative + stills photographer
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