RED ROOSTER
(THE BRIEF) Get young people buying Red Rooster.
In order to appeal to a younger demographic, the stills for the campaign were shot on film with a lo-fi approach. My role as the photographer was to capture the feeling of a P plater’s first solo drive-through. I was also involved in directing the talent to ensure the content felt authentic.
(AGENCY) whiteGREY
(ROLE) Content creative + stills photographer
I acknowledge the Traditional Custodians of the land, the Gadigal people of the Eora Nation, and pay my respects to Elders past, present and emerging.