Westfield+ [2022]
︎︎︎animation
︎︎︎design
︎︎︎art direction
W+ is Westfield’s app which offers exclusive benefits, discounts & offers to members. The brief was to create ‘thumb-stopping’ content for paid digital social channels. Things to consider were creating a look & feel that could be used as a visual template on an ongoing basis, a lack of imagery, utilising existing brand assets such as iconography & the colour palette, and being able to export in multiple specs. The final result was a vibrant kinetic typography series that could work to get any message across in a short & sweet execution.
Agency: whiteGrey
︎︎︎animation
︎︎︎design
︎︎︎art direction
W+ is Westfield’s app which offers exclusive benefits, discounts & offers to members. The brief was to create ‘thumb-stopping’ content for paid digital social channels. Things to consider were creating a look & feel that could be used as a visual template on an ongoing basis, a lack of imagery, utilising existing brand assets such as iconography & the colour palette, and being able to export in multiple specs. The final result was a vibrant kinetic typography series that could work to get any message across in a short & sweet execution.
Agency: whiteGrey
Westfield+ [2022]
︎︎︎animation
︎︎︎design
︎︎︎art direction
W+ is Westfield’s app which offers exclusive benefits, discounts & offers to members. The brief was to create ‘thumb-stopping’ content for paid digital social channels. Things to consider were creating a look & feel that could be used as a visual template on an ongoing basis, a lack of imagery, utilising existing brand assets such as iconography & the colour palette, and being able to export in multiple specs. The final result was a vibrant kinetic typography series that could work to get any message across in a short & sweet execution.
Agency: whiteGrey
