WESTFIELD PLUS
(THE BRIEF) Create a suite of content to live across paid digital channels including Meta, digital banners and YouTube. The visual direction needed to have the longevity and flexibility to be able to talk to different promotional messages throughout the year.
Using Westfield+’s diverse colour palette and short sharp messaging, I concepted, designed and animated 60 vibrant typography assets that were able to be easily resized across the different channels.
(AGENCY) whiteGREY
(ROLE) Art Director, Designer, Animator
(CONTRIBUTORS) Misa McConnell
©DB 2025
I acknowledge the Traditional Custodians of the land, the Gadigal people of the Eora Nation, and pay my respects to Elders past, present and emerging.