Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam fringilla massa massa, sit amet molestie orci suscipit sed. Ut tincidunt eleifend felis sit amet suscipit. Nulla accumsan diam enim. Integer scelerisque, velit vitae accumsan tempor, quam ex vestibulum elit, eget volutpat elit ipsum id ante. Morbi condimentum quis elit in finibus. Donec accumsan feugiat varius. Etiam ac libero at lectus blandit vulputate.

Aenean lorem urna, tempus ac rhoncus vel, lacinia eu velit. In non quam eu odio molestie consectetur ac quis nisi. Curabitur ultrices metus iaculis nisi auctor, vitae ornare lorem interdum. Nullam faucibus dui et quam iaculis mattis. Proin quis ultricies est, ut posuere tortor. Proin tempus mauris lacus, sollicitudin varius ex dapibus eu. Nam feugiat mollis convallis. Nam convallis neque ut urna pretium aliquam. Duis malesuada quam fermentum, mollis ligula et, lobortis mi. Vestibulum et enim ligula. Nam sit amet faucibus justo. Aliquam erat volutpat. Duis at pretium massa.



WESTFIELD PLUS

(THE BRIEF)    Create a suite of content to live across paid digital channels including Meta, digital banners and YouTube. The visual direction needed to have the longevity and flexibility to be able to talk to different promotional messages throughout the year.

Using Westfield+’s diverse colour palette and short sharp messaging, I concepted, designed and animated 60 vibrant typography assets that were able to be easily resized across the different channels.

(AGENCY)    whiteGREY
(ROLE)    Art Director, Designer, Animator

(CONTRIBUTORS)    Misa McConnell


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©DB 2025

I acknowledge the Traditional Custodians of the land, the Gadigal people of the Eora Nation, and pay my respects to Elders past, present and emerging.