AMP BANK - SIGN UP TO SIGN OFF CAMPAIGN
(THE BRIEF) Create a pre-launch campaign for AMP Bank to drive small businesses to sign up for their new banking experience.
(THE WORK) We developed ‘Sign Up to Sign Off’, a social-first campaign that drew from the insight that small business owners are never really able to sign off. AMP Bank’s new banking experience is designed to take the hassle out of banking so you can sign off and spend more time doing what’s important.
(AGENCY) Jack Nimble
(ROLE) Art Director
(CONTRIBUTORS) Creative: Marcus Fisher, Adam Wise, Taylor Thornton. Production: Jack Nimble. Photography: Billy Plummer.
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