Selected Projects (
(ABOUT) Bush Roses is a small family-run business in Bookham, NSW. For the past 30+ years they have supplied roses to florists across ACT & rural NSW. In 2019 they decided to grow the business, expanding their offering to inlcude Australian Natives and perennial plants.
(ROLE) Brand Identity, Website Design, Photography
With a range of exciting new flowers and foilage, Bush Roses also needed a brand refresh. They didn’t want to change their business name, so I worked on a visual identity, tagline and website that clearly commicates that there is more than just roses on the menu.
I created a wordmark logo where the serifs evolved into subtle, leaf-like forms. By italicising ‘Roses’, the design introduces a sense of adaptability and variation, representing the new flower and foliage varieties on offer.
(ROLE) Brand Identity, Website Design, Photography
With a range of exciting new flowers and foilage, Bush Roses also needed a brand refresh. They didn’t want to change their business name, so I worked on a visual identity, tagline and website that clearly commicates that there is more than just roses on the menu.
I created a wordmark logo where the serifs evolved into subtle, leaf-like forms. By italicising ‘Roses’, the design introduces a sense of adaptability and variation, representing the new flower and foliage varieties on offer.