Selected Projects ()


Strawberry FieldsContent Creation, Design2025 EskalaBrand Identity2025 UnyokedPhotography22–25 Jaycar 3D Printing Campaign2025 Break 04Creative Direction, Brand Identity2025 Spotify Love LanguagesCampaign2024 LinkedInCampaign2024 4 Pines x Sea ForestDesign, Animation, Photography2023 Bush RosesBrand Identity, Website, Photography2023 Break 02Creative Direction, Brand Identity2023 Tend.Ed CeramicsArt Direction, Photography2022 Ceremony CacaoArt Direction, Photography, Design2022 Westfield PlusArt Direction, Animation, Design2022 JamooArt Direction, Content Creation2021 OffcutsDesign, Sketches 21–25




 



(THE BRIEF)    Create a suite of content to live across paid digital channels including Meta, digital banners and YouTube. The visual direction needed to have the longevity and flexibility to be able to talk to different promotional messages throughout the year.

Using Westfield+’s diverse colour palette and short sharp messaging, I concepted, designed and animated 60 vibrant typography assets that were able to be easily resized across the different channels.













(AGENCY)    whiteGREY
(ROLE)    Art Director, Designer, Animator
(CONTRIBUTORS)    Misa McConnell

 





I acknowledge the Traditional Custodians of the land, the Gadigal people of the Eora Nation, and pay my respects to Elders past, present and emerging.


©DB 2025