Selected Projects ()


Strawberry FieldsContent Creation, Design2025 EskalaBrand Identity2025 UnyokedPhotography22–25 Jaycar 3D Printing Campaign2025 Break 04Creative Direction, Brand Identity2025 Spotify Love LanguagesCampaign2024 LinkedInCampaign2024 4 Pines x Sea ForestDesign, Animation, Photography2023 Bush RosesBrand Identity, Website, Photography2023 Break 02Creative Direction, Brand Identity2023 Tend.Ed CeramicsArt Direction, Photography2022 Ceremony CacaoArt Direction, Photography, Design2022 Westfield PlusArt Direction, Animation, Design2022 JamooArt Direction, Content Creation2021 OffcutsDesign, Sketches 21–25




 
LINKEDIN GUTSY MOVES

(THE BRIEF)     Create an earned campaign that encourages Aussies to make bold career moves in 2025.

How do we get people our of their comfort zones in a way that resonates on social?  A simple game of Truth or Dare, of course.  We generated a game of 18 cards which each featured a truth or dare prompt, tying the messaging back to LinkedIn’s RTBs. Then, to bring the game to life, we partnered with the charismatic Mitch Churry to take to the streets of Sydney and get passers-by involved.

(RESULT)     With a very small budget, we were able to deliver 4 engaging social-first videos that resonated with our target audience and drove conversation. The content also got picked up by the global LinkedIn team and we were asked to re-produce the concept for the US market over in New York.

(AGENCY)     Jack Nimble
(ROLE)     Art Director

(CONTRIBUTORS)     Taylor Thornton, Maddie Bulgin, Rosie Pike, Morgan Mathews, Tim Villafuerte, Jemma Knight

(PRESS)     https://campaignbrief.com/linkedin-launches-gutsy-moves-campaign-to-encourage-australians-to-take-bold-career-steps/

















I acknowledge the Traditional Custodians of the land, the Gadigal people of the Eora Nation, and pay my respects to Elders past, present and emerging.


©DB 2025