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(THE BRIEF) Create social-first content that encourages Aussies to make bold career moves in 2025.
How do we get people our of their comfort zones in a way that resonates on social? A simple game of Truth or Dare, of course.
We generated a game of 18 cards which each featured a truth or dare prompt, tying the messaging back to LinkedIn’s RTBs. Then, to bring the game to life, we partnered with the charismatic Mitch Churry to take to the streets of Sydney and get passers-by involved.
(RESULT) With a very small budget, we were able to deliver 4 engaging social-first videos that resonated with our target audience and drove conversation. Furthermore, the client was so happy with the content that it was picked up by the global LinkedIn team and we were asked to re-produce it for the US market over in New York.
(AGENCY) Jack Nimble
(ROLE) Art Director
(CONTRIBUTORS) Taylor Thornton, Maddie Bulgin, Rosie Pike, Morgan Mathews, Tim Villafuerte, Jemma Knight
(PRESS) https://campaignbrief.com/linkedin-launches-gutsy-moves-campaign-to-encourage-australians-to-take-bold-career-steps/
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©DB 2025
I acknowledge the Traditional Custodians of the land, the Gadigal people of the Eora Nation, and pay my respects to Elders past, present and emerging.