SPOTIFY LOVE LANGUAGES
 

(THE BRIEF)     Create a social-first campaign that encourages Gen Z and Millennial music fans to dedicate a playlist to someone in their life.

Built from a UGC insight that making a playlist is the 6th love language, we worked with Spotify to create a campaign that encouraged people to dedicate a playlist via a giant billboard in Kings Cross. On social we worked with creators including Froomes, Lynn Harries & Lana Kington to build awareness and drive engagement, encouraging the internet to dedicate a playlist to well... anyone.

(RESULTS)     There was nearly 19,000 submissions in two weeks. TikTok drove outstanding results with the campaign outperforming industry benchmarks with +508% higher CTR. It also delivered a massive 16M impressions (vs planned 3.3M) and Spotify gained ~4000 new followers during the campaign.

Nominated in 2025 B&T Awards for Best Digital Campaign

(AGENCY)     Jack Nimble
(ROLE)     Art Director

(CONTRIBUTORS)    Marcus Fisher, Adam Wise, Annie Nash, Rachel Nguyen, Sarah Graham
















I acknowledge the Traditional Custodians of the land, the Gadigal people of the Eora Nation, and pay my respects to Elders past, present and emerging.