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SPOTIFY LOVE LANGUAGES
(THE BRIEF) Get Gen Z and Millennial music fans to dedicate a playlist to someone in their life.
Built from a UGC insight that making a playlist is the 6th love language, we worked with Spotify to create a campaign that encouraged people to make playlists and dedicate them to someone... via a giant billboard in Kings Cross.
On social we worked with creators including Froomes, Lynn Harries & Lana Kington to build awareness and drive engagement.
(RESULTS) There was nearly 19,000 submissions in two weeks. TikTok drove outstanding results with the campaign outperforming industry benchmarks with +508% higher CTR. It also delivered a massive 16M impressions (vs planned 3.3M) and Spotify gained ~4000 new followers during the campaign.
(AGENCY) Jack Nimble
(ROLE) Art Director
(CONTRIBUTORS) Marcus Fisher, Adam Wise, Annie Nash, Rachel Nguyen, Sarah Graham
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